SENIOR BRAND
VISUAL DESIGNER.

SMART WEARABLE AUDIO STARTUP

R&D CO-FOUNDER · PRE-FUNDING

Leading 0-to-1 product definition across acoustics, ID/CMF, comfort and battery development, while building the packaging, website and communication system.

• Defined the 0-to-1 product proposition around commuting, sports and workplace scenarios, including noise reduction, calls and wearable interaction.
• Partnered with engineers on acoustic architecture, industrial design and CMF, comfort and battery-life iterations.
• Established an integrated product and visual language spanning packaging, website and campaign materials.
• Explored AI applications in audio and interaction, including intelligent voice and contextual recognition.

JIYU FUND

SENIOR BRAND VISUAL DESIGNER · PRODUCT DESIGN

Led a 0-to-1 brand transformation with 20+ directions and a two-person team; increased customer reach by 150%, brand reach by 65% and AI-enabled workflow efficiency by 200%.

• Led a complete 0-to-1 brand system redesign: aligned stakeholders, developed 20+ design directions, created the VI guidelines and directed a two-person team through implementation.
• Built a technology sub-brand and IP from zero, translating product positioning into communication and visual systems across complex business scenarios.
• Co-created an MVP mini program with product and operations teams, increasing customer reach by 150%; subsequent brand initiatives improved reach by 65% year over year.
• Embedded AI tools across brand and marketing touchpoints, improving overall design and operational efficiency by 200%.
• Received the 2023 Q3 Best Project Award and 2024 Outstanding Newcomer Award.

PINDUODUO

CREATIVE VISUAL DESIGNER · CORE PLATFORM OPERATIONS

Directed 6+ S-tier and 20+ A/B-tier campaigns; contributed to 2× user activity, 1.5× transaction growth and more than 50% average retention improvement across interactive initiatives.

• Led visual design for 6+ S-tier campaigns, including the Duoduo Olympics season, Double 11, Double 12, Lunar New Year and annual sales events, plus 20+ A/B-tier activations.
• Campaign work contributed to a 2× increase in user activity and 1.5× growth in transaction value; the main Olympics venue achieved 2× the normal PV click-through rate.
• Established motion workflows and an animation asset library for homepage icons, collaborating with engineering and validating directions through A/B testing.
• Designed interactive H5 experiences including Duoduo Orchard and Olympics campaigns, with participating initiatives improving average app retention by more than 50%.
• Contributed to early international business initiatives, including the TEMU logo.

MANYCORE TECH

DESIGN INTERN · UX DESIGN CENTER

Developed foundational B2B experience-design skills and contributed to an illustration character system, operational visuals, tool icons and web interfaces.

RAVENSKILL

BRAND DESIGNER · LUXURY AUDIO

Shaped the identity of an emerging luxury-headphone brand across positioning, VI, packaging, retail and campaign materials.