SENIOR BRAND
VISUAL DESIGNER.

SMART HEADPHONE VENTURE PROJECT

INDEPENDENT BRAND VISUAL DESIGNER / YOUR SPACE OPC RESIDENT MEMBER

• Led the 0-to-1 brand and product design language for SORA smart headphones. The work spans brand strategy, visual identity, product packaging, website and communication materials. Collaborated with acoustic, industrial design and engineering teams on iterations of product form, CMF and wearing experience. Applied AI to creative exploration, scenario-based asset generation and visual extensions, developing a design approach that balances brand consistency, product experience and execution efficiency.
• Contributed to the brand visual design of Rebuilding, a furniture and lifestyle brand, developing its visual language, content assets and communication extensions around its positioning and lifestyle scenarios to maintain consistency across brand touchpoints.

JIYU FUND

SENIOR BRAND VISUAL DESIGNER · PRODUCT DESIGN

Led a 0-to-1 brand transformation with 20+ directions and a two-person team; increased customer reach by 150%, brand reach by 65% and AI-enabled workflow efficiency by 200%.

• Led a complete 0-to-1 brand system redesign: aligned stakeholders, developed 20+ design directions, created the VI guidelines and directed a two-person team through implementation.
• Built a technology sub-brand and IP from zero, translating product positioning into communication and visual systems across complex business scenarios.
• Co-created an MVP mini program with product and operations teams, increasing customer reach by 150%; subsequent brand initiatives improved reach by 65% year over year.
• Embedded AI tools across brand and marketing touchpoints, improving overall design and operational efficiency by 200%.
• Received the 2023 Q3 Best Project Award and 2024 Outstanding Newcomer Award.

PINDUODUO

CREATIVE VISUAL DESIGNER · CORE PLATFORM OPERATIONS

Directed 6+ S-tier and 20+ A/B-tier campaigns; contributed to 2× user activity, 1.5× transaction growth and more than 50% average retention improvement across interactive initiatives.

• Led visual design for 6+ S-tier campaigns, including the Duoduo Olympics season, Double 11, Double 12, Lunar New Year and annual sales events, plus 20+ A/B-tier activations.
• Campaign work contributed to a 2× increase in user activity and 1.5× growth in transaction value; the main Olympics venue achieved 2× the normal PV click-through rate.
• Established motion workflows and an animation asset library for homepage icons, collaborating with engineering and validating directions through A/B testing.
• Designed interactive H5 experiences including Duoduo Orchard and Olympics campaigns, with participating initiatives improving average app retention by more than 50%.
• Contributed to early international business initiatives, including the TEMU logo.

MANYCORE TECH

DESIGN INTERN · UX DESIGN CENTER

Developed foundational B2B experience-design skills and contributed to an illustration character system, operational visuals, tool icons and web interfaces.

RAVENSKILL

BRAND DESIGNER · LUXURY AUDIO

Shaped the identity of an emerging luxury-headphone brand across positioning, VI, packaging, retail and campaign materials.